PBR
Little Rock

PBR Little Rock: Two Nights of Unleash The Beast Action

The PBR: Unleash The Beast tour returns to Arkansas for the 2027 season, with two championship-format events at Simmons Bank Arena in North Little Rock on February 19-20, 2027. The Little Rock stop has been a quietly important PBR market for years, with a strong regional fan base, a great venue, and a long history of close finishes and big-name riders putting on memorable performances. The 2027 edition figures to be no different.

The Unleash The Beast format follows the standard pro bull-riding structure: the top 40 PBR riders in the world standings compete each weekend in long-round / championship-round sequences. Friday, February 19 at 6:45 PM kicks off the Little Rock weekend with the long round -- every rider draws a bull, and the highest 15 scores advance to Saturday. Saturday, February 20 at 6:45 PM closes the weekend with the championship round, where each remaining rider gets one final ride. Highest two-day aggregate score wins. The format rewards consistency Friday and clutch performances Saturday.

The riders are the headliners, but the bull pen is just as much the show. Each event features 35-40 of the rankest bucking bulls in pro rodeo, including past contenders for PBR Bull of the Year and the ABBI-bred superstars that have made the league's livestock program one of the most respected in the sport. Big spins, late-second drops, and the rare 90+ point ride are what fans pay to see -- and the rider-vs-bull matchups in Little Rock typically produce at least one or two highlight-reel rides per night.

Simmons Bank Arena -- formerly Verizon Arena and ALLTEL Arena -- sits at 1 Simmons Bank Arena Way in North Little Rock, just across the Arkansas River from downtown Little Rock. The venue seats around 18,000 for hockey-style configurations and slightly less for PBR setups where the floor is converted to dirt. The bowl is steeply pitched, sightlines are excellent throughout, and the arena has been a Top 50 U.S. venue in average annual attendance for over two decades. Parking is plentiful in the surrounding lots, the venue is right off I-30, and it is walking distance from Verizon Arena Drive restaurants and the Arkansas River Trail.

If you are traveling in for the weekend, downtown Little Rock has plenty of hotels within a 5-minute drive of the arena. The River Market District is a great pre-show or post-show hangout -- bars, BBQ, blues, and live music are all within a few blocks. Bill Clinton's presidential library is also walking distance for fans who want to make a non-PBR day of it.

Why Arkansas loves PBR

Arkansas has produced more than its share of professional bull riders, and the state's rodeo and ranching heritage shows up in the crowd every February when Unleash The Beast hits Little Rock. The combination of a built-for-the-event venue, deep regional rodeo culture, and reliably packed houses keeps this stop on the tour year after year. If you have never been, the Little Rock event is one of the most welcoming stops on the schedule for first-time PBR fans.

How to Buy PBR Little Rock Tickets

Where can I buy PBR Little Rock tickets?

Tickets may be available through the official PBR Little Rock event page, the Simmons Bank Arena box office, and Ticketmaster. Verified resale tickets for both nights are also available on BigStub, a trusted third-party marketplace with no hidden fees, a full buyer guarantee, and more than 20 years of experience selling tickets for major live events.

What is the full schedule?

The PBR Little Rock event has two nights at Simmons Bank Arena. Friday, February 19, 2027 at 6:45 PM features the long round (Round 1). Saturday, February 20, 2027 at 6:45 PM features the long round closeout and the championship round. Each night runs approximately three hours including pre-show production, rider introductions, and intermissions between sets.

What should I know about Simmons Bank Arena?

Simmons Bank Arena (formerly Verizon Arena) is located at 1 Simmons Bank Arena Way in North Little Rock, AR, just across the Arkansas River from downtown Little Rock. The venue seats around 18,000 for hockey configurations and slightly less for PBR setups. The bowl is steeply pitched, sightlines are excellent, and the venue has been one of the most consistent attendance-drawing arenas in the country for two decades.

Are resale tickets safe?

Yes. BigStub vets every seller, encrypts all transactions, and backs every order with a full buyer guarantee. The marketplace has been operating for more than 20 years, holds the highest Trustpilot rating in the ticket resale industry, and never charges hidden fees at checkout. If your tickets do not arrive or are not valid for entry, BigStub stands behind the purchase.

What is Unleash The Beast?

Unleash The Beast is the elite top-tier tour of the Professional Bull Riders organization. It features the top 40 PBR riders in the world competing in 18 events throughout the season for the $1 million championship bonus and the gold buckle that comes with the PBR World Championship title.

Are kids welcome at PBR?

Yes. PBR events are family-friendly and many parents bring younger fans. Every guest, including infants, needs a ticket. Discounted youth pricing is typically available on certain seat tiers.

Frequently Asked Questions

When is PBR in Little Rock?

PBR: Unleash The Beast comes to Simmons Bank Arena for two nights on Friday, February 19 at 6:45 PM and Saturday, February 20, 2027 at 6:45 PM.

What is PBR: Unleash The Beast?

Unleash The Beast is the premier 18-event tour of the Professional Bull Riders organization. The top 40 PBR riders in the world compete each weekend for the $1 million championship bonus and points toward the PBR World Championship gold buckle.

Who competes at PBR Little Rock?

The top 40 PBR riders in the world standings compete at every Unleash The Beast event, including defending world champions, top international riders from Brazil and Australia, and rising rookies chasing world-standings points. Arkansas natives competing in the field typically draw extra cheers.

What is the difference between Friday and Saturday?

Friday is the opening long round -- every rider in the field of 40 gets one bull, with the highest 15 scores advancing. Saturday closes out the long round and then runs the championship round, where the leaders ride one final bull on a one-and-done basis. Highest combined score wins.

Where is Simmons Bank Arena?

Simmons Bank Arena is located at 1 Simmons Bank Arena Way in North Little Rock, AR, directly across the Arkansas River from downtown Little Rock. The venue is just off I-30 and walking distance from the Arkansas River Trail and Verizon Arena Drive restaurants.

How much do PBR Little Rock tickets cost?

Ticket prices vary by night, seat location, and demand. Chute-side and floor seats command the highest prices, while upper-bowl seats are more affordable. Saturday night and the championship round tend to draw the highest demand. Browse the listings above for current pricing.

Are upper-deck seats good for PBR?

Yes. Simmons Bank Arena has a steeply pitched bowl that gives upper-level fans a clear view of the dirt and chutes. PBR uses a centered floor configuration that keeps every section reasonably close to the action.

What time should I arrive?

Plan to arrive at least 45 minutes before showtime. Doors open earlier for pre-show activities, the rider walkout, and merchandise booth time. The pre-show production is part of the experience and worth catching from the start.

Is parking available?

Yes. Multiple parking lots surround Simmons Bank Arena, including the main arena lots and overflow lots within easy walking distance. The venue is also a short drive from downtown Little Rock garages for fans willing to walk across the bridge.

What is the dress code?

There is no formal dress code. Most fans wear jeans, boots, and cowboy hats -- it is a rodeo crowd. Comfortable clothing and closed-toe shoes are recommended.

What if I cannot attend -- can I resell?

Yes. Most PBR tickets purchased through BigStub can be resold through the marketplace or another verified resale platform, depending on the ticket type and venue policy.

Are Arkansas riders competing?

Several Arkansas-born riders have been part of the Unleash The Beast tour in recent seasons. The specific Little Rock roster depends on world-standings at the time of the event -- check the PBR website closer to event week for the confirmed rider field.